252 – Building A Sustainable Business Model: Why Niching Down An “Ideal Client” Doesn’t Work With Catherine B. Roy

A sustainable business model is any entrepreneur’s dream, and anyone in their right mind would do what it takes to be able to create it. International business coach Catherine B. Roy sees the greatest value in a business model that deals with different customer segments instead of niching down an “ideal client,” which we hear very often in the coaching world. Speaking with Paul Higgins, she explains why targeting an ideal client is counterintuitive and invites us to learn the nine elements of the business model through her coaching program. Born and raised in war-torn Serbia, Catherine was catapulted into the spotlight because of her bestselling book, Live from Your Heart and Mind. Since then, she has been the recipient of many prestigious awards. Catherine helps coaches and consultants create healthy and human connections. She also happens to be a phenomenal LinkedIn expert. Listen in as she shares some incredible LinkedIn positioning tips as well.