Google Partners

Podcasts for Agencies by Google Partners. Hear from leading experts in digital marketing and pick up skills as they share insights on Google products, agency life, digital advertising, and business.

Episodes

#42 - All About Sales: Working the 80/20, with Perry Marshall

Jan 10 2019 • 42 MIN

There’s no business without sales, so it’s no wonder that selling is of continuous interest to agencies and consultancies. It’s hard work, and as much as you learn, there’s always another layer of ...

#41 - 5 Steps to Strategic Copywriting, with Joanna Wiebe

Dec 17 2018 • 51 MIN

Recent episodes of our podcast have talked about positioning, seasonality, landing pages, and digital assistants. With the complexity and fast-paced evolution of many topics in marketing, it’s easy...

#40 - Voice Assistance: The New Frontier for Brands, with Wally Brill

Nov 28 2018 • 33 MIN

Twenty-five years ago, it was websites. Twelve years ago, it was mobile. Today, it’s voice assistance. By 2022, voice commerce sales are expected to top $45B in the US and UK, and even today 72% of...

#39 - Getting the Most Out of Seasonality, with Hana Abaza

Nov 7 2018 • 37 MIN

Since we’re nearing the holiday season and the annual retail apex of Black Friday/Cyber Monday, the Google Partners Podcast brings you an early holiday treat. Hana Abaza, Head of Marketing at Shopi...

#38 - Are You Leaving Money on the Table? with Robin Waite

Oct 25 2018 • 33 MIN

The conversation about pricing can be a dicey one. Not only because what businesses charge is proprietary, but also because methods of pricing can vary quite a bit. Some have buttoned down processe...

#37 - Grow Sales and Margins Through Positioning, with April Dunford

Oct 10 2018 • 39 MIN

Whether we sell services, products or ideas, the first thing we need to do is find and understand our audience. Because no matter how effective we may be at communicating our value proposition and ...

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