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Marketing Trends

Mission

Marketing Trends is your #1 podcast for news that matters about marketing and marketing technology. Twice a week you’ll get interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500. Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.

Episodes

Influencing the Masses with Traackr’s CEO Pierre-Loic Assayag

Nov 20 2020 • 49 MIN

One of the biggest misconceptions of influencer marketing that using an influencer is just like buying an ad. Pierre-Loic Assayag, is the founder and CEO of Traackr, and he knows there is much more...

Why Social Media is the new Cable TV, with Chaordix CEO Terry Sydoryk

Nov 18 2020 • 57 MIN

Like, follow, comment and subscribe. Those are four popular words among social media users today, brands included. And when you are a company looking to engage with your customers on a personal lev...

Following the Data-Paved Road with Hyland’s CMO Drew Chapin

Nov 13 2020 • 47 MIN

When Hyland was founded, its initial purpose was to help optimize workflows and processes by eliminating filing cabinets. More than 25 years later, as businesses have gone through digital transform...

Dissecting the Customer Insights Market Research Report

Nov 11 2020 • 51 MIN

Over the course of more than 230 episodes of Marketing Trends, we have heard from industry leaders about their strategies and tactics, learned from their wins and their failures, and we’ve looked a...

What’s it Worth? How StockX is Making Sure the Price is Right for Your Kicks

Nov 6 2020 • 46 MIN

Whether it’s the latest Jordan’s, the classic Nike Killshot sneakers, or your standard run-of-the-mill Vans, sneaker culture continues to dominate urban culture. But how much are those classic Air ...

The Evolution of the Customer Journey

Nov 4 2020 • 41 MIN

For years, the relationship between brand and consumer has been one factor that has separated companies from their peers. But what do those same relationships mean when it comes to B2B companies? I...