373 | Podcast Monetization with Benjamin Shapiro
EDGE of the Web - An SEO Podcast for Today's Digital Marketer - see all episodes
Part 2 of our interview with podcast entrepreneur, Benjamin Shapiro, host of the MarTech podcast and Voices of Search podcast. In Part 1 we covered podcast growth techniques. In Part 2 of our interview, we cover the major points of monetization of a podcast. We cover: How do you get a sponsor for your podcast? What are good models for advertising rates on a podcast? How does frequency play into podcast sponsorships? What should advertisers know when starting to advertise on podcasts? Is CPM going away as a podcast advertising model?
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Transcript
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