Denim Wars | Storming the Castle | 3

It's the 1950s and young Americans are idolizing the new wave of Hollywood rebels and horrifying their parents by wearing jeans. But as these post-war renegades take denim duds out of the workplace, the jean giants find themselves between a rock and a hard place.Do they hold fast to their traditional base of cowboys and factory workers, or embrace the teenagers who are adopting denim? Listen ad-free on Wondery+ hereSupport us by supporting our sponsors!Azlo - Learn more with a FREE copy of Azlo’s Small Business Starter Guide – or get started right now and get a free 14-day trial of Azlo Pro at azlo.com/BW.