Chelsea Hirschhorn, founder and CEO, Frida: “You have to have an aptitude for risk that puts you in a slightly uncomfortable position.”

Chelsea Hirschhorn is not a natural risk taker. But she had to change when she started building Frida from the ground up. Frida is now a go-to parenting brand that helps moms and caregivers navigate the realities of parenthood. And this week, Chelsea told us that the risks she took along the way, from leaving her steady job as a lawyer to running unconventional advertising campaigns, were all worth it.  In this episode, Chelsea shares what skills she learned as a lawyer that she applies to her job as CEO (7:04), why Frida is a ‘people-first’ organization (16:09), and how she’s helping her employees at Frida navigate WFH with parenting (18:28). Learn more about your ad choices. Visit podcastchoices.com/adchoices