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Denim Wars | From Freak to Chic | 4

Business Wars - see all episodes

It's the late '60s and Levi's is seeking to stay on trend by tuning into the flower-power movement taking over San Francisco. But keeping up with the ever-shifting tides of fashion is harder than it looks and soon Europe will be taking jeans onto an unfamiliar battleground: the catwalk.Listen ad-free on Wondery+ hereSupport us by supporting our sponsors!ZipRecruiter - Try ZipRecruiter FOR FREE at ziprecruiter.com/bw.

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Transcript

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