440. Does Advertising Actually Work? (Part 1: TV)

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Companies around the world spend more than half-a-trillion dollars each year on ads. The ad industry swears by its efficacy — but a massive new study tells a different story.

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440. Does Advertising Actually Work? (Part 1: TV)

Transcript

You can find here full transcripts for this episode of Freakonomics Radio. We're working hard to bring transcripts of all episodes to the web. Please download our mobile app to see transcripts for this episode.

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