Grab a Seat with True Places: the Comfy, Modern Folding Chair

In this episode of Art of the Kickstart, we interviewed Ben Knepler and Nelson Warley, co-founders of True Places, creators of the modern, portable folding chair. Perfect for life just outside your door, True Places Folding Chair is lightweight and built to last with remarkable comfort and thoughtful features. Listen in and learn about the brand's product development journey and their road to Kickstarter. Topics Discussed and Key Crowdfunding Takeaways The inspiration behind True Places and the founders' background together at a consumer products company The instrumental moments in their market research that lead to the redesign of the outdoor chair Why it was a challenge creating a portable folding chair with the comfort of a patio chair How they determined Enventys Partners as the crowdfunding marketing agency to work with The importance of launching a product with available add-ons and the vertical True Places sees themselves in Why True Places was named after a Moby Dick quote Links True Places Folding Chair on Kickstarter It's Not What You Sell, It's What You Stand For by Roy M. Spence Jr. Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript