A Safe Solution for the Age-Old Game of Stair Sliding

In this episode of Art of the Kickstart, we interviewed Jacob Webb and Craig Hammond, cofounders of Stairslide, the children's slide for indoor stairs. As a safer alternative to sleeping bags, cardboard boxes and laundry baskets, Stairslide is durable, lightweight and can be stored easily. Not only did Craig Hammond help create this campaign, but he's also updated us on the status of PEEjamas, another project he's guided to crowdfunding success. Listen in and learn about how this pair of creators met as well as Stairslide's road to Kickstarter. Topics Discussed and Key Crowdfunding Takeaways The mistake of overcomplicating a product and how they avoided that with Stairslide The importance of safety and the hoops they jumped when designing a children's product The marketing prepwork that crowdfunding agency, Enventys Partners, helped with The storytelling formula they used in Stairslide's kickstarter video Where Craig and Jacob see the future of crowdfunding Links Stairslide on Kickstarter PEEjamas The Paradox of Choice by Barry Schwartz Good to Great: Why Some Companies Make the Leap and Others Don't by James C. Collins The Goal by Eliyahu M. Goldratt Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript